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	<title>Spice blog</title>
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	<description>Customer insight specialists</description>
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		<title>Challenges of the Real Time Web</title>
		<link>http://www.spice.co.uk/blog/2010/10/06/challenges-of-the-real-time-web/</link>
		<comments>http://www.spice.co.uk/blog/2010/10/06/challenges-of-the-real-time-web/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 09:06:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social media]]></category>

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		<description><![CDATA[The concept and impact of the real-time web on marketing is that as information systems improve, connections become faster and cheaper, and people spend more and more time connected to the Internet we will reach a stage where many more marketing campaigns will need to be planned, conducted and monitored in ‘real time&#8217; This is [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>Social Media is Dead &#8211; Long Live Social CRM</title>
		<link>http://www.spice.co.uk/blog/2010/10/06/social-media-is-dead-long-live-social-crm/</link>
		<comments>http://www.spice.co.uk/blog/2010/10/06/social-media-is-dead-long-live-social-crm/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 08:56:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social media]]></category>

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		<description><![CDATA[Social Media is a crap term. Always has been. Certainly for the purposes of business and certainly increasingly as we understand the social landscape better. The term &#8220;Social Media&#8221; is a mere label that is too focused on the tools. And because of that it is imprecise and insufficient for our purposes in the world [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Overcoming Social Media Hamsters*</title>
		<link>http://www.spice.co.uk/blog/2010/10/06/overcoming-social-media-hamsters/</link>
		<comments>http://www.spice.co.uk/blog/2010/10/06/overcoming-social-media-hamsters/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 08:53:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://79.170.44.138/spice.co.uk/blog/?p=15</guid>
		<description><![CDATA[Social media is very addictive, it&#8217;s very easy to&#8230; hang on&#8230; just received a direct message&#8230; oh&#8230; ha&#8230; LOL&#8230; Now where was I? Oh yes, social media is very addictive and can dominate your working life if you&#8217;re not careful. You can also find yourself interacting with the same set of people every day. Whilst [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Content needs paying for, but is a paywall the best solution?</title>
		<link>http://www.spice.co.uk/blog/2010/10/06/content-needs-paying-for-but-is-a-paywall-the-best-solution/</link>
		<comments>http://www.spice.co.uk/blog/2010/10/06/content-needs-paying-for-but-is-a-paywall-the-best-solution/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 08:51:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Comment]]></category>

		<guid isPermaLink="false">http://79.170.44.138/spice.co.uk/blog/?p=13</guid>
		<description><![CDATA[Now that the The Times&#8217; paywall has launched, it&#8217;s an interesting time to see if ‘paying for news&#8217; will payoff for publishers. At the moment there seems to be two camps&#8230; In the red corner the journalists are complaining about the free nature of the Internet which is removing the value (and money) from their [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Spicing up a microbrewery chain with a shot of Social Media</title>
		<link>http://www.spice.co.uk/blog/2010/10/06/spicing-up-a-microbrewery-chain-with-a-shot-of-social-media/</link>
		<comments>http://www.spice.co.uk/blog/2010/10/06/spicing-up-a-microbrewery-chain-with-a-shot-of-social-media/#comments</comments>
		<pubDate>Wed, 06 Oct 2010 08:40:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://79.170.44.138/spice.co.uk/blog/?p=7</guid>
		<description><![CDATA[Spice has recently revamped the web presence of The Old Brewery and The Greenwich Union – a microbrewery and pub chain – resulting in a tenfold increase in their web traffic in the few weeks since their relaunch. By combining the latest social media marketing tools with a modern contemporary feel to the web sites [...]]]></description>
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		<slash:comments>9</slash:comments>
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