Email Marketing

At their best they provide a valuable information resource and a business driver. At their worst they become spam - irritating and alienating the intended audience. This course will show you how to avoid the delete key and build solid relationships with customers and/or staff. It will outline best practices, show you how to develop relevant and meaningful content, build a purposeful structure and create a long-term success story.

What does the course cover?

• Understanding the purpose of the newsletter
• Identifying readers desires
• Structure: what should and what should not be in the newsletter
• How to create content that delivers
• Why timing is crucial
• HTML newsletters vs text newletters
• Design, writing and publishing your newsletter
• Newsletter manners: how to avoid becoming spam
• Integrating newsletters with your online marketing - websites, blogs, RSS feeds, Twitter and more.
• Common pitfalls and handy tips

Newsletters sent by email are a powerful and economic way of communicating both internally and externally. This course will enable you to get the most from this popular marketing channel.