Managing your social voice

This course helps managers understand the issues of engaging with the world of social media, and how this interaction can be managed.

In the first session, we work with attendees on the character of their social voice, looking at their organisation's culture and values, the nature of their product or service, the competition's output and the market environment within which they operate. This then leads to the establishment of the appropriate tone of voice for their social media communications.

The pitfalls and advantages of communicating with social media are highlighted and explained along with the practical steps you can take to minimise the risks.

Attendees will learn how to create internal programmes that educate their employees - teaching them how to speak 'in character' - creating a shared culture so that the organisation becomes associated with a particular 'personality'.

The course also touches on reputation management - providing an overview of the field and giving some pointers that cover various situations that might occur.

Throughout the course a number of real world examples will be presented and discussed and there will be plenty of practical 'hands on' exercises to reinforce the learning points.